Our Story
The Fuel Was Never There.
8.2 million student athletes compete every year. Nearly half show up underfueled. Not because they don’t care, but because nothing was built for them.
High school athletes in the US (NFHS, 2024-25)
Of athletes who are chronically underfueled
Post-workout window to maximize recovery
Stimulants, ever
The Origin
How It Started.
Jack Teiken, DE, University of North Dakota
Growing up with busy parents, I never had a consistent fuel source during the week. I was always looking for the extra edge. I knew it had to come from nutrition. But the right food was never there when I needed it.
I played college football at the University of North Dakota. When my playing days ended, I went through a real journey figuring out what it actually means to fuel your body right. That’s when it clicked.
I looked back at my youth and thought: what if the food had just been there? RALLY is my answer to that question.
The Product
Built for the Gap.
The problem starts earlier than game day. In high school and middle school, when parents are juggling everything and athletes are underfueled between school and practice.
Three hours without real fuel affects focus, energy, and performance. Chips, bars, and candy aren’t built to fix that.
RALLY is two clean, caffeine-free drink mixes that do exactly what the body needs at the two moments that matter: Ready to fuel before, Recover to rebuild after. No stimulants, no dyes, no mystery ingredients.
The Journey
From the Field to the Formula.
High School
Balancing school, practice, and inconsistent meals. Always looking for an edge.
College Football
Playing D1 football at the University of North Dakota, chasing every advantage I could find.
The Reset
When the game ended, a real nutrition journey began. The gap became obvious.
RALLY
Built the fuel source young athletes, and their parents, never had.
Built by an athlete.
Formulated for the athlete I was, and the parents I had.
Clean, no stimulants.
No caffeine, no dyes, no mystery ingredients, ever.
Made for athletes.
Youth-appropriate doses, reviewed by a sports dietitian.